Thursday, July 05, 2007

METRO RELAUNCHES TOXXXIC LINE WITH NEW PACKAGING

CHATSWORTH, Calif. -

Metro Interactive has set a July 13 street date for Slime Ballin', a 2-disc collector's edition DVD that marks the return of gonzo imprint Toxxxic Entertainment following a two-year hiatus.

Touting the new release as "the raunchiest and most visually interesting production from Toxxxic to date," Metro spared no expense to create a graphically striking DVD package.

"We wanted to come up with a package that would correlate to some of the things that make this movie different," said Christian Mann, Metro's VP of Sales & Marketing. "Knowing it was filled with heavy-duty raunch, as is the hallmark of Toxxxic Entertainment, our artists were charged with making a package that would showcase the scope of the production. There was no way to display all the images

on a traditional DVD insert sleeve. Since the word Toxxxic is evocative of something radioactive, and we had this incredible black-light scene, the decision to go with a six color neon design package was an obvious one. While we were at it we went all the way and embossed it to give the consumer a great-looking, great-feeling package - something worthy of the contents."

Director Vincent Voss described Slime Ballin' as "a sexually charged acid trip."

"Most people when it comes to gonzo want to light it like a hospital operating room," Voss told AVN. "This movie is a very high-intensity, stylized vignette production that is splashed with a lot of color. The sex is very hard, but people that have seen the trailer on AVN have told me that it's the black lights, the color and the creepiness that put it over the top."

In keeping with the movie's trippy, atmospheric visual style, Metro is promoting the re-launch of Toxxxic with a black light poster campaign. Mann told AVN that the company plans several deluxe edition DVD release in the future with a similar approach.

Slime Ballin' stars Daisy Marie, Kaiya Lynn, Carmel Moore, Lela Star, Nikki Benz, Sativa Rose, Tiffany Sweet, Austin Kincaid, Ben English, Mick Blue, Steve Holmes, Marco Banderas and Scott Nails.

Each copy of Slime Ballin' includes a bonus disc with a surprise full-length Toxxxic feature. Shot in widescreen hi-def, the disc includes behind the scenes vignettes, trailers and instant pop-shot access menu options.