With the recent news that Jenna Jameson’s studio (now owned by Playboy) will no longer be producing DVDs effective almost immediately. It sort of leaves one wondering what is really going on in the adult industry. A secret industry insider who has been in the adult video game for more than a decade, gives some very insightful information. It seems that porn has been moving online, and that video on demand has been a long time coming. Here is what else he had to say ….
We started to phase out the sale of VHS in about 2000 and go exclusively DVD. The same movie on DVD that we once sold on VHS was able to be produced at a $.50 each instead of $1.50. Beyond that, there was also an improvement in the quality of our product so it just didn’t make any sense to continue stocking VHS. It was that same year that everyone began talking seriously about the Internet as a distribution method and some even set goal dates of 2005 to 2010. It was that year that Larry Flynt himself was in Vegas and said something to the effect that DVD is nice but VOD is the way of the future. Some idiots laughed him off, sure that DVDs would be around for the next 20 or 30 years. Time would prove Larry Flynt correct.
Club Jenna may be the first major studio (if you can call Club Jenna that) to phase out DVDs but they weren’t the first to think about it or start investing in making it happen. Studios like us would seriously begin looking into distributing their movies through the Internet this same year. Through the Videoteam.com website a member can watch over 1050 of the Vivid titles for one low monthly price.
As Internet retailers report in some cases as much as 90% drops in sales, VOD “theaters” that have begun to pop up like ours (click here to go there now ), you can watch or rent thousands and thousands of movies, including all our titles that are so new they aren't even available in the stores yet. Pick the movie you want to watch and download it or stream it. No need for a DVD and no wait for shipping either. These sites are reporting record growth, despite the sluggish economy.
Truth is, VOD is coming. DVDs aren’t just out in the porn world either. Mainstream companies like NetFlix and Blockbuster Online are already toying around with VOD distribution models and by all accounts are having great success with them.
When most assumed the next big thing in porno movies would be Hi-Def or Blu-Ray, in reality that’s not a market big enough to invest much time in. It’s too nichy and expensive for most people. I mean we would all love to be able to afford to pay $70 per movie for the Blu-Ray version, but the reality of the situation is, the economy sucks and people don’t want to pay more for something. If nothing else, we can say that Jenna Jameson may have lead the way for the outing of DVDs, but the economy really is the driving force behind that. People want more porn for less money and they want it now, they don't want to have to wait for the mail to bring it to them.
Friday, October 24, 2008
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